Synthetic data
All sessions

s-0261

Simulated shopper

Oct 22, 2026, 11:55 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 6 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 235sExpanded warranty · Kettle TiExpanded warrantyDurability 52%
  3. 31m 14sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  4. 41m 46sSearch “express delivery”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 70%
  5. 51m 59sAdded to cart · Kettle TiAdded to cartDelivery 70%
  6. 2m 18sLeft the store

Final guess

Delivery70%
Fit
<1%
Suitability
4%
Durability
12%
Value
1%
Delivery
70%
Choice
1%
No clear doubt
12%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.