Synthetic data
All sessions

s-0264

Simulated shopper

Oct 31, 2026, 10:44 AM UTC · mobile · email · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 214sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 319sBrowsed catalogBrowsed the catalogNo clear doubt 73%
  4. 423sViewed Merino 200Viewed a product pageNo clear doubt 83%
  5. 559sImage 1 · Merino 200Viewed a product imageNo clear doubt 89%
  6. 61m 10sDelivery check · ZIP 88761Checked delivery date by ZIPNo clear doubt 82%
  7. 71m 22sOpened reviews · Merino 200Opened reviewsNo clear doubt 66%
  8. 1m 30sLeft the store

Final guess

No clear doubt66%
Fit
6%
Suitability
2%
Durability
4%
Value
1%
Delivery
22%
Choice
<1%
No clear doubt
66%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.