Synthetic data
All sessions

s-0266

Simulated shopper

Oct 25, 2026, 11:21 PM UTC · mobile · organic · Ridgeback 38L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 06sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 10sReviews filtered: suitabilityFiltered reviews by performanceSuitability 90%
  5. 51m 36sOpened reviews · Cairn LowOpened reviewsSuitability 93%
  6. 61m 45sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 71m 48sViewed Ridgeback 38LViewed a product pageSuitability >99%
  8. 82m 21sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  9. 92m 42sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  10. 103m 00sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  11. 113m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 123m 45sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  13. 133m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 20sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  15. 154m 23sImage 1 · Ridgeback 38LViewed a product imageSuitability >99%
  16. 4m 43sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×51.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.