Synthetic data
All sessions

s-0267

Simulated shopper

Oct 30, 2026, 5:07 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 14 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 02sViewed Merino 200Viewed a product pageChoice 33%
  3. 31m 17sAdded to cart · Merino 200Added to cartNo clear doubt 32%
  4. 41m 49sViewed cartViewed cart (saw shipping cost)Value 44%
  5. 51m 59sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  6. 62m 39sExpanded warranty · Merino 200Expanded warrantyValue 75%
  7. 72m 56sViewed cartViewed cart (saw shipping cost)Value 91%
  8. 83m 20sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 39sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 43sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 20sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 49sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 135m 22sDelivery check · ZIP 94262Checked delivery date by ZIPValue >99%
  14. 5m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.