Synthetic data
All sessions

s-0269

Simulated shopper

Oct 21, 2026, 4:30 PM UTC · desktop · organic · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 350sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 41m 01sViewed Ridgeback 48LViewed a product pageNo clear doubt 86%
  5. 51m 32sExpanded specs · Ridgeback 48LExpanded technical specsNo clear doubt 82%
  6. 61m 47sDelivery check · ZIP 52287Checked delivery date by ZIPNo clear doubt 77%
  7. 72m 08sSearch “headlamp”Searched the catalogNo clear doubt 90%
  8. 82m 44sBrowsed catalogBrowsed the catalogNo clear doubt 95%
  9. 92m 59sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 89%
  10. 103m 17sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 77%
  11. 113m 20sSearch “merino”Searched the catalogSuitability 53%
  12. 3m 34sLeft the store

Final guess

Suitability53%
Fit
<1%
Suitability
53%
Durability
<1%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
45%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.