All sessions
s-0270
Simulated shopperOct 24, 2026, 7:17 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 238sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
- 341sSearch “boots”Searched the catalogNo clear doubt 66%
- 41m 18sSearch “winter hiking boots”Searched for a use-case or specSuitability 59%
- 51m 21sOpened reviews · Squall 2.5LOpened reviewsSuitability 76%
- 61m 34sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 79%
- 71m 46sOpened reviews · Squall 2.5LOpened reviewsValue 71%
- 82m 11sSearch “fuel canister compatible”Searched for a use-case or specSuitability 64%
- 92m 18sExpanded specs · Squall 2.5LExpanded technical specsSuitability 96%
- 102m 43sBrowsed catalogBrowsed the catalogSuitability 94%
- 113m 01sImage 1 · Squall 2.5LViewed a product imageSuitability 98%
- 123m 06sImage 2 · Squall 2.5LViewed a product imageSuitability 99%
- 3m 29sLeft the store
Final guess
Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Searched for a use-case or spec ×217.5×
- Expanded technical specs6.9×
- Opened reviews ×21.7×
- Viewed a product image ×21.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.