Synthetic data
All sessions

s-0271

Simulated shopper

Oct 31, 2026, 10:11 AM UTC · desktop · organic · Merino 200 Base Layer Crew · 15 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 214sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 332sExpanded shipping · Merino 200Expanded shipping infoDelivery 43%
  4. 453sSize L · Merino 200Selected a sizeFit 37%
  5. 51m 09sDelivery check · ZIP 73358Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 80%
  6. 61m 42sAdded to cart · Merino 200Added to cartDelivery 80%
  7. 72m 12sExpanded shipping · Merino 200Expanded shipping infoDelivery 97%
  8. 82m 39sExpanded shipping · Merino 200Expanded shipping infoDelivery 99%
  9. 93m 08sOpened reviews · Merino 200Opened reviewsDelivery >99%
  10. 103m 38sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 113m 53sExpanded returns · Merino 200Expanded returns policyDelivery >99%
  12. 124m 22sOpened reviews · Merino 200Opened reviewsDelivery >99%
  13. 135m 01sReviews filtered: fitFiltered reviews by fitDelivery >99%
  14. 145m 39sExpanded returns · Merino 200Expanded returns policyDelivery >99%
  15. 5m 48sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.