Synthetic data
All sessions

s-0272

Simulated shopper

Oct 21, 2026, 9:15 PM UTC · desktop · search ads · Ridgeback 38L Pack · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 241sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 07sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 64%
  4. 41m 28sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 37%
  5. 51m 48sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  6. 62m 06sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  7. 72m 34sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 45sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  9. 93m 01sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  10. 103m 25sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 114m 02sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  12. 124m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 35sViewed Merino 200Viewed a product pageSuitability >99%
  14. 144m 44sOpened reviews · Merino 200Opened reviewsSuitability >99%
  15. 155m 22sOpened reviews · Merino 200Opened reviewsSuitability >99%
  16. 165m 56sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  17. 6m 24sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×573.8×
  • Opened reviews ×71.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.