Synthetic data
All sessions

s-0275

Simulated shopper

Oct 30, 2026, 9:27 AM UTC · mobile · organic · Lumen 400 Headlamp · 16 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 348sBrowsed catalogBrowsed the catalogNo clear doubt 71%
  4. 41m 10sSorted: price ascSorted by lowest priceNo clear doubt 56%
  5. 51m 49sAdded to cart · Lumen 400Added to cartNo clear doubt 56%
  6. 62m 28sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 86%
  7. 72m 57sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 10sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 24sSorted: price ascSorted by lowest priceValue >99%
  10. 103m 42sAdded to cart · Lumen 400Added to cartValue >99%
  11. 114m 22sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 29sRemoved from cart · Lumen 400Removed from cartValue >99%
  13. 134m 51sAdded to cart · Lumen 400Added to cartValue >99%
  14. 144m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 17sCheckout startedStarted checkoutValue >99%
  16. 5m 36sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.