Synthetic data
All sessions

s-0276

Simulated shopper

Oct 23, 2026, 7:17 AM UTC · desktop · search ads · Driftwood 2P Tent · 6 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 219sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 324sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 51%
  4. 445sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  5. 51m 07sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 94%
  6. 1m 31sLeft the store

Final guess

Delivery94%
Fit
<1%
Suitability
<1%
Durability
1%
Value
1%
Delivery
94%
Choice
<1%
No clear doubt
3%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.