Synthetic data
All sessions

s-0277

Simulated shopper

Oct 27, 2026, 1:02 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 226sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 355sSearch “boots”Searched the catalogNo clear doubt 63%
  4. 41m 33sSorted: featuredRe-sorted the catalogNo clear doubt 86%
  5. 51m 58sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 93%
  6. 2m 24sLeft the store

Final guess

No clear doubt93%
Fit
2%
Suitability
3%
Durability
1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
93%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Re-sorted the catalog3.8×
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.