Synthetic data
All sessions

s-0279

Simulated shopper

Oct 29, 2026, 1:49 PM UTC · desktop · paid social · Squall Pro 3L Shell · 15 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 236sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 07sImage 1 · Squall ProViewed a product imageNo clear doubt 58%
  4. 41m 30sOpened reviews · Squall ProOpened reviewsNo clear doubt 34%
  5. 51m 45sReviews filtered: valueFiltered reviews by valueValue 65%
  6. 62m 11sCompare + Squall ProAdded a product to compare→ the store shows Value Breakdown hereValue 78%
  7. 72m 48sCompare + Squall 2.5LAdded a product to compareValue 57%
  8. 82m 57sOpened comparisonOpened the comparisonChoice 96%
  9. 93m 06sSearch “which tent”Searched to compare optionsChoice >99%
  10. 103m 33sOpened reviews · Squall ProOpened reviewsChoice >99%
  11. 114m 09sExpanded specs · Squall ProExpanded technical specsChoice >99%
  12. 124m 49sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  13. 135m 27sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 145m 52sAdded to cart · Squall ProAdded to cartChoice >99%
  15. 6m 00sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.