Synthetic data
All sessions

s-0280

Simulated shopper

Oct 24, 2026, 10:53 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 12sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 30sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 33sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 35%
  5. 51m 52sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 53%
  6. 61m 57sCompare + Squall 2.5LAdded a product to compareSuitability 40%
  7. 72m 23sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 81%
  8. 82m 28sOpened reviews · Squall 2.5LOpened reviewsChoice 55%
  9. 92m 34sCompare + Squall 2.5LAdded a product to compareChoice 87%
  10. 102m 38sCompare + Squall ProAdded a product to compareChoice 97%
  11. 112m 49sCompare + Squall 2.5LAdded a product to compareChoice >99%
  12. 122m 56sCompare + Squall ProAdded a product to compareChoice >99%
  13. 133m 25sImage 3 · Squall 2.5LViewed a product imageChoice >99%
  14. 143m 55sCompare + Squall 2.5LAdded a product to compareChoice >99%
  15. 154m 20sCompare + Squall ProAdded a product to compareChoice >99%
  16. 164m 51sCompare + Squall 2.5LAdded a product to compareChoice >99%
  17. 174m 57sCompare + Squall ProAdded a product to compareChoice >99%
  18. 185m 37sCompare + Squall 2.5LAdded a product to compareChoice >99%
  19. 195m 55sCompare + Squall ProAdded a product to compareChoice >99%
  20. 6m 24sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×1211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.