Synthetic data
All sessions

s-0281

Simulated shopper

Oct 20, 2026, 12:24 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 11 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 232sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 336sSorted: price ascSorted by lowest priceValue 65%
  4. 41m 07sOpened reviews · Squall 2.5LOpened reviewsValue 78%
  5. 51m 41sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 61m 51sCompare + Squall 2.5LAdded a product to compareValue 99%
  7. 72m 12sCompare + Squall ProAdded a product to compareValue 99%
  8. 82m 28sViewed Ridgeback 48LViewed a product pageValue 98%
  9. 92m 55sViewed Ridgeback 38LViewed a product page · Switched to a similar productValue 90%
  10. 103m 08sAdded to cart · Squall 2.5LAdded to cartValue 90%
  11. 3m 26sLeft the store

Final guess

Value90%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
90%
Delivery
<1%
Choice
10%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.