Synthetic data
All sessions

s-0283

Simulated shopper

Oct 26, 2026, 10:49 AM UTC · desktop · search ads · Squall Pro 3L Shell · 12 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 10sViewed Squall ProViewed a product page · Switched to a similar productChoice 59%
  4. 41m 27sSize S · Squall ProSelected a sizeChoice 46%
  5. 52m 05sImage 1 · Squall ProViewed a product imageNo clear doubt 41%
  6. 62m 35sOpened reviews · Squall ProOpened reviewsFit 30%
  7. 72m 58sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 93%
  8. 83m 24sOpened reviews · Squall ProOpened reviewsFit 97%
  9. 93m 29sImage 2 · Squall ProViewed a product imageFit 98%
  10. 103m 38sSize guide · Squall ProOpened the size guideFit >99%
  11. 113m 49sAdded to cart · Squall ProAdded to cartFit >99%
  12. 4m 04sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.