Synthetic data
All sessions

s-0284

Simulated shopper

Oct 25, 2026, 8:36 PM UTC · desktop · search ads · Talus Trail Runner · 8 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Talus TrailViewed a product pageChoice 23%
  2. 257sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 31m 03sDelivery check · ZIP 23123Checked delivery date by ZIPDelivery 59%
  4. 41m 13sOpened reviews · Talus TrailOpened reviewsDelivery 60%
  5. 51m 24sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 85%
  6. 61m 36sExpanded returns · Talus TrailExpanded returns policySuitability 50%
  7. 71m 49sAdded to cart · Talus TrailAdded to cartSuitability 50%
  8. 2m 00sLeft the store

Final guess

Suitability50%
Fit
3%
Suitability
50%
Durability
4%
Value
<1%
Delivery
40%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.