Synthetic data
All sessions

s-0285

Simulated shopper

Oct 20, 2026, 2:07 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 8 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Merino 200Viewed a product pageFit 22%
  2. 239sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 355sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 97%
  4. 41m 25sBrowsed catalogBrowsed the catalogDurability 92%
  5. 51m 41sAdded to cart · Merino 200Added to cartDurability 92%
  6. 61m 54sViewed cartViewed cart (saw shipping cost)Durability 96%
  7. 72m 08sCheckout startedStarted checkoutDurability 96%
  8. 2m 36sPurchased

Final guess

Durability96%
Fit
<1%
Suitability
<1%
Durability
96%
Value
1%
Delivery
1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.