Synthetic data
All sessions

s-0286

Simulated shopper

Oct 23, 2026, 12:13 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 16 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 342sSize guide · Merino 200Opened the size guideFit 54%
  4. 458sOpened reviews · Merino 200Opened reviewsFit 70%
  5. 51m 05sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 61m 36sImage 1 · Merino 200Viewed a product imageFit 99%
  7. 71m 51sSize guide · Merino 200Re-opened the size guideFit >99%
  8. 82m 15sSearch “wide fit hiking shoes”Searched for sizing / fitFit >99%
  9. 92m 24sBrowsed catalogBrowsed the catalogFit >99%
  10. 102m 32sImage 2 · Merino 200Viewed a product imageFit >99%
  11. 112m 38sOpened reviews · Merino 200Opened reviewsFit >99%
  12. 123m 04sReviews filtered: fitFiltered reviews by fitFit >99%
  13. 133m 32sAdded to cart · Merino 200Added to cartFit >99%
  14. 143m 36sViewed cartViewed cart (saw shipping cost)Fit >99%
  15. 154m 01sCheckout startedStarted checkoutFit >99%
  16. 4m 10sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.