All sessions
s-0289
Simulated shopperOct 31, 2026, 11:46 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 129sViewed Merino 200Viewed a product pageFit 22%
- 238sViewed Cairn LowViewed a product pageNo clear doubt 32%
- 31m 10sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 39%
- 41m 15sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 55%
- 1m 30sLeft the store
Final guess
No clear doubt55%
Fit
1%
Suitability
12%
Durability
16%
Value
1%
Delivery
2%
Choice
12%
No clear doubt
55%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.