Synthetic data
All sessions

s-0290

Simulated shopper

Oct 30, 2026, 4:22 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 15 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 214sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 349sBrowsed catalogBrowsed the catalogNo clear doubt 56%
  4. 41m 29sAdded to cart · Cairn MidAdded to cartNo clear doubt 56%
  5. 51m 45sViewed cartViewed cart (saw shipping cost)Value 29%
  6. 62m 20sRemoved from cart · Cairn MidRemoved from cart→ the store shows Value Breakdown hereValue 95%
  7. 72m 59sOpened reviews · Cairn MidOpened reviewsValue 96%
  8. 83m 03sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 14sOpened comparisonOpened the comparisonValue >99%
  10. 103m 39sViewed Cairn LowViewed a product page · Switched to a similar productValue 98%
  11. 113m 59sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 69%
  12. 124m 26sAdded to cart · Cairn MidAdded to cartValue 69%
  13. 134m 47sViewed cartViewed cart (saw shipping cost)Value 94%
  14. 145m 08sCheckout startedStarted checkoutValue 94%
  15. 5m 32sPurchased

Final guess

Value94%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
94%
Delivery
<1%
Choice
6%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.