Synthetic data
All sessions

s-0291

Simulated shopper

Oct 28, 2026, 1:46 PM UTC · mobile · paid social · Lumen 400 Headlamp · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 237sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 11sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 62%
  4. 41m 29sOpened reviews · Lumen 400Opened reviewsSuitability 55%
  5. 51m 55sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 33sImage 1 · Lumen 400Viewed a product imageSuitability 99%
  7. 73m 02sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  8. 83m 39sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  9. 4m 01sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.