Synthetic data
All sessions

s-0292

Simulated shopper

Oct 27, 2026, 9:55 PM UTC · mobile · search ads · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 240sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 351sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 50%
  4. 41m 26sDelivery check · ZIP 10472Checked delivery date by ZIPDelivery 74%
  5. 52m 01sDelivery check · ZIP 28653Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  6. 62m 11sDelivery check · ZIP 33028Checked delivery date by ZIPDelivery >99%
  7. 72m 50sImage 2 · Driftwood 2PViewed a product imageDelivery 99%
  8. 83m 00sViewed Emberline 20°FViewed a product pageDelivery 99%
  9. 93m 10sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  10. 3m 29sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.