Synthetic data
All sessions

s-0293

Simulated shopper

Oct 24, 2026, 10:35 PM UTC · desktop · paid social · Ridgeback 48L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 19sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 33sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 33%
  5. 51m 38sReviews filtered: valueFiltered reviews by valueValue 64%
  6. 62m 07sSearch “tent”Searched the catalogValue 41%
  7. 2m 34sLeft the store

Final guess

Value41%
Fit
7%
Suitability
5%
Durability
2%
Value
41%
Delivery
3%
Choice
2%
No clear doubt
39%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.