Synthetic data
All sessions

s-0294

Simulated shopper

Oct 23, 2026, 5:18 AM UTC · mobile · email · Ridgeback 38L Pack · 12 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 259sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 10sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 81%
  4. 41m 37sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Decision Helper hereChoice 81%
  5. 51m 40sBrowsed catalogBrowsed the catalogChoice 62%
  6. 61m 55sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 66%
  7. 72m 22sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 83%
  8. 82m 53sBrowsed catalogBrowsed the catalogNo clear doubt 93%
  9. 93m 17sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 93%
  10. 103m 47sViewed cartViewed cart (saw shipping cost)No clear doubt 86%
  11. 114m 00sCheckout startedStarted checkoutNo clear doubt 86%
  12. 4m 14sPurchased

Final guess

No clear doubt86%
Fit
<1%
Suitability
9%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
4%
No clear doubt
86%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.