Synthetic data
All sessions

s-0296

Simulated shopper

Oct 31, 2026, 1:51 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 11sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 16sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 50sReviews filtered: fitFiltered reviews by fitFit 93%
  5. 52m 15sDelivery check · ZIP 37108Checked delivery date by ZIP→ the store shows Fit Confidence hereFit 76%
  6. 62m 28sBrowsed catalogBrowsed the catalogFit 71%
  7. 2m 55sLeft the store

Final guess

Fit71%
Fit
71%
Suitability
1%
Durability
2%
Value
1%
Delivery
24%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.