Synthetic data
All sessions

s-0297

Simulated shopper

Oct 30, 2026, 7:16 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 14 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 256sSearch “express delivery”Searched for shipping / deliveryDelivery 83%
  3. 31m 01sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 99%
  4. 41m 23sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  5. 51m 38sExpanded returns · Emberline 20°FExpanded returns policyDelivery >99%
  6. 61m 51sViewed Kettle TiViewed a product pageDelivery >99%
  7. 72m 18sDelivery check · ZIP 50367Checked delivery date by ZIPDelivery >99%
  8. 82m 48sImage 1 · Kettle TiViewed a product imageDelivery >99%
  9. 93m 03sSearch “delivery time”Searched for shipping / deliveryDelivery >99%
  10. 103m 38sAdded to cart · Kettle TiAdded to cartDelivery >99%
  11. 113m 48sCheckout startedStarted checkoutDelivery >99%
  12. 123m 57sOpened reviews · Kettle TiOpened reviewsDelivery >99%
  13. 134m 37sReviews filtered: valueFiltered reviews by valueDelivery >99%
  14. 4m 56sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Searched for shipping / delivery ×238.1×
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.