Synthetic data
All sessions

s-0298

Simulated shopper

Oct 28, 2026, 11:35 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 252sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 03sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 07sOpened reviews · Squall 2.5LOpened reviewsChoice 85%
  5. 51m 33sReviews filtered: valueFiltered reviews by valueValue 72%
  6. 61m 42sViewed Squall ProViewed a product page · Switched to a similar productChoice 65%
  7. 72m 19sSize guide · Squall ProOpened the size guideChoice 73%
  8. 82m 57sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 99%
  9. 3m 08sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.