Synthetic data
All sessions

s-0299

Simulated shopper

Oct 29, 2026, 10:19 PM UTC · desktop · email · Lumen 400 Headlamp · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 347sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 59%
  4. 453sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 52%
  5. 51m 21sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 72%
  6. 61m 43sImage 1 · Lumen 400Viewed a product imageDurability 54%
  7. 71m 55sOpened reviews · Lumen 400Opened reviewsDurability 83%
  8. 82m 26sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 34sExpanded materials · Lumen 400Expanded materialsDurability >99%
  10. 103m 02sOpened reviews · Lumen 400Opened reviewsDurability >99%
  11. 113m 25sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 05sViewed Kettle TiViewed a product pageDurability >99%
  13. 134m 19sOpened reviews · Kettle TiOpened reviewsDurability >99%
  14. 144m 38sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 155m 10sExpanded materials · Kettle TiExpanded materialsDurability >99%
  16. 5m 23sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded materials ×36.6×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.