Synthetic data
All sessions

s-0301

Simulated shopper

Oct 30, 2026, 3:08 AM UTC · mobile · search ads · Ridgeback 38L Pack · 10 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 26sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 40%
  4. 41m 49sOpened reviews · Ridgeback 38LOpened reviewsSuitability 63%
  5. 52m 20sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 39sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  7. 73m 00sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  8. 83m 15sViewed cartViewed cart (saw shipping cost)Suitability >99%
  9. 93m 27sPromo field focusedClicked into the promo-code fieldSuitability 97%
  10. 3m 57sLeft the store

Final guess

Suitability97%
Fit
<1%
Suitability
97%
Durability
<1%
Value
2%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.