Synthetic data
All sessions

s-0302

Simulated shopper

Oct 27, 2026, 9:59 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 17 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn MidViewed a product pageFit 27%
  2. 229sSize guide · Cairn MidOpened the size guideFit 74%
  3. 341sImage 1 · Cairn MidViewed a product imageFit 71%
  4. 459sImage 2 · Cairn MidViewed a product imageFit 63%
  5. 51m 18sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  6. 61m 34sSize guide · Cairn MidRe-opened the size guideFit >99%
  7. 71m 45sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 82m 02sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 92m 10sImage 3 · Cairn MidViewed a product imageFit >99%
  10. 102m 46sSize 10 · Cairn MidSelected a sizeFit >99%
  11. 113m 01sOpened reviews · Cairn MidOpened reviewsFit >99%
  12. 123m 24sOpened reviews · Cairn MidOpened reviewsFit >99%
  13. 133m 52sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 143m 59sAdded to cart · Cairn MidAdded to cartFit >99%
  15. 154m 03sViewed cartViewed cart (saw shipping cost)Fit >99%
  16. 164m 10sCheckout startedStarted checkoutFit >99%
  17. 4m 35sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.