Synthetic data
All sessions

s-0303

Simulated shopper

Oct 27, 2026, 9:17 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 9 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 13sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 32sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 38%
  5. 52m 06sOpened reviews · Squall ProOpened reviewsValue 50%
  6. 62m 18sBrowsed catalogBrowsed the catalogValue 54%
  7. 72m 40sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 90%
  8. 82m 56sAdded to cart · Squall 2.5LAdded to cartChoice 90%
  9. 3m 02sLeft the store

Final guess

Choice90%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
9%
Delivery
<1%
Choice
90%
No clear doubt
1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.