Synthetic data
All sessions

s-0304

Simulated shopper

Oct 25, 2026, 11:26 AM UTC · mobile · organic · Ridgeback 38L Pack · 14 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 215sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 355sOpened reviews · Ridgeback 38LOpened reviewsFit 28%
  4. 41m 00sSorted: price descRe-sorted the catalogNo clear doubt 52%
  5. 51m 33sOpened reviews · Ridgeback 38LOpened reviewsFit 31%
  6. 62m 08sReviews filtered: valueFiltered reviews by valueValue 41%
  7. 72m 12sViewed Ridgeback 48LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 60%
  8. 82m 19sOpened reviews · Ridgeback 48LOpened reviewsValue 67%
  9. 92m 43sCompare + Ridgeback 48LAdded a product to compareValue 75%
  10. 103m 09sCompare + Ridgeback 38LAdded a product to compareValue 50%
  11. 113m 18sAdded to cart · Ridgeback 48LAdded to cartValue 50%
  12. 123m 51sViewed cartViewed cart (saw shipping cost)Value 88%
  13. 134m 24sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 4m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.