Synthetic data
All sessions

s-0305

Simulated shopper

Nov 2, 2026, 8:01 PM UTC · mobile · email · Ridgeback 38L Pack · 14 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 37%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 355sViewed Cairn LowViewed a product page · Switched to a similar productChoice 57%
  4. 41m 14sViewed Squall 2.5LViewed a product pageChoice 60%
  5. 51m 30sViewed Squall ProViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 92%
  6. 61m 44sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 08sViewed Ridgeback 48LViewed a product pageChoice >99%
  8. 82m 18sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  9. 92m 48sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  10. 103m 10sImage 1 · Ridgeback 38LViewed a product imageChoice >99%
  11. 113m 34sAdded to cart · Ridgeback 38LAdded to cartChoice >99%
  12. 124m 02sViewed cartViewed cart (saw shipping cost)Choice >99%
  13. 134m 28sCheckout startedStarted checkoutChoice >99%
  14. 4m 38sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.