Synthetic data
All sessions

s-0306

Simulated shopper

Oct 25, 2026, 4:48 AM UTC · desktop · organic · Lumen 400 Headlamp · 13 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 356sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 59%
  4. 41m 00sBrowsed catalogBrowsed the catalogNo clear doubt 76%
  5. 51m 11sExpanded warranty · Lumen 400Expanded warrantyNo clear doubt 74%
  6. 61m 32sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 88%
  7. 71m 59sOpened reviews · Lumen 400Opened reviewsNo clear doubt 67%
  8. 82m 17sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  9. 92m 45sExpanded materials · Lumen 400Expanded materialsDurability >99%
  10. 102m 54sAdded to cart · Lumen 400Added to cartDurability >99%
  11. 113m 05sViewed cartViewed cart (saw shipping cost)Durability >99%
  12. 123m 25sCheckout startedStarted checkoutDurability >99%
  13. 3m 44sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.