Synthetic data
All sessions

s-0307

Simulated shopper

Oct 19, 2026, 11:28 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 20sCompare + Squall 2.5LAdded a product to compareChoice 64%
  4. 41m 36sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  5. 52m 12sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 29sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  7. 72m 33sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  8. 83m 13sAdded to cart · Squall ProAdded to cartChoice >99%
  9. 93m 17sViewed cartViewed cart (saw shipping cost)Choice >99%
  10. 103m 46sRemoved from cart · Squall ProRemoved from cartChoice 91%
  11. 113m 57sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 00sOpened reviews · Squall 2.5LOpened reviewsChoice 99%
  13. 4m 29sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.