Synthetic data
All sessions

s-0309

Simulated shopper

Nov 2, 2026, 9:46 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Cairn MidViewed a product pageFit 27%
  2. 256sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 07sBrowsed catalogBrowsed the catalogNo clear doubt 56%
  4. 41m 17sOpened reviews · Cairn MidOpened reviewsFit 34%
  5. 51m 41sReviews filtered: suitabilityFiltered reviews by performanceSuitability 89%
  6. 61m 47sOpened reviews · Cairn MidOpened reviewsSuitability 93%
  7. 72m 13sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 44sImage 2 · Cairn MidViewed a product imageSuitability >99%
  9. 93m 23sExpanded warranty · Cairn MidExpanded warrantySuitability 99%
  10. 3m 43sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.