Synthetic data
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s-0310

Simulated shopper

Oct 27, 2026, 8:04 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn LowViewed a product pageChoice 31%
  2. 253sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 04sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  4. 41m 31sOpened reviews · Cairn LowOpened reviewsDurability 95%
  5. 51m 44sOpened reviews · Cairn LowOpened reviewsDurability 96%
  6. 62m 05sReviews filtered: valueFiltered reviews by value→ the store shows Durability Proof hereDurability 93%
  7. 72m 30sExpanded materials · Cairn LowExpanded materialsDurability 99%
  8. 83m 10sBrowsed catalogBrowsed the catalogDurability 99%
  9. 93m 37sSorted: price ascSorted by lowest priceDurability 97%
  10. 104m 01sOpened reviews · Cairn LowOpened reviewsDurability 98%
  11. 114m 27sAdded to cart · Cairn LowAdded to cartDurability 98%
  12. 4m 44sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
<1%
Durability
98%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×41.8×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.