Synthetic data
All sessions

s-0311

Simulated shopper

Oct 25, 2026, 11:39 AM UTC · mobile · paid social · Squall Pro 3L Shell · 12 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall ProViewed a product pageChoice 29%
  2. 251sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 31m 12sViewed cartViewed cart (saw shipping cost)Value 65%
  4. 41m 24sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 98%
  5. 51m 28sOpened reviews · Squall ProOpened reviewsValue 99%
  6. 62m 02sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 72m 08sBrowsed catalogBrowsed the catalogValue >99%
  8. 82m 23sSorted: price ascSorted by lowest priceValue >99%
  9. 92m 41sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  10. 103m 03sExpanded specs · Squall 2.5LExpanded technical specsValue >99%
  11. 113m 11sAdded to cart · Squall ProAdded to cartValue >99%
  12. 3m 20sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.