Synthetic data
All sessions

s-0312

Simulated shopper

Oct 25, 2026, 1:57 PM UTC · desktop · search ads · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 29sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 52sBrowsed catalogBrowsed the catalogNo clear doubt 76%
  5. 52m 14sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 88%
  6. 62m 22sViewed Merino 200Viewed a product pageNo clear doubt 92%
  7. 72m 47sOpened reviews · Merino 200Opened reviewsNo clear doubt 82%
  8. 82m 57sBrowsed catalogBrowsed the catalogNo clear doubt 92%
  9. 3m 27sLeft the store

Final guess

No clear doubt92%
Fit
3%
Suitability
2%
Durability
<1%
Value
1%
Delivery
<1%
Choice
1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Browsed the catalog ×32.3×
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.