Synthetic data
All sessions

s-0313

Simulated shopper

Oct 25, 2026, 6:46 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 17 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 14sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 21sExpanded specs · Emberline 20°FExpanded technical specsSuitability 53%
  4. 41m 45sExpanded materials · Emberline 20°FExpanded materials→ the store shows Built-For Answer hereSuitability 66%
  5. 51m 58sExpanded materials · Emberline 20°FExpanded materialsSuitability 68%
  6. 62m 08sImage 1 · Emberline 20°FViewed a product imageSuitability 63%
  7. 72m 24sExpanded specs · Emberline 20°FExpanded technical specsSuitability 88%
  8. 82m 44sBrowsed catalogBrowsed the catalogSuitability 75%
  9. 92m 53sOpened reviews · Emberline 20°FOpened reviewsSuitability 92%
  10. 103m 19sExpanded specs · Emberline 20°FExpanded technical specsSuitability 98%
  11. 113m 54sOpened reviews · Emberline 20°FOpened reviewsSuitability 99%
  12. 124m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 18sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  14. 144m 21sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 154m 46sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  16. 164m 58sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  17. 5m 02sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×31.7×
  • Expanded materials ×31.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.