Synthetic data
All sessions

s-0314

Simulated shopper

Nov 2, 2026, 9:49 AM UTC · desktop · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Talus TrailViewed a product pageChoice 23%
  2. 230sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 07sBrowsed catalogBrowsed the catalogSuitability 49%
  4. 41m 13sImage 1 · Talus TrailViewed a product imageSuitability 44%
  5. 51m 40sBrowsed catalogBrowsed the catalogNo clear doubt 66%
  6. 61m 52sBrowsed catalogBrowsed the catalogNo clear doubt 83%
  7. 72m 08sBrowsed catalogBrowsed the catalogNo clear doubt 92%
  8. 2m 20sLeft the store

Final guess

No clear doubt92%
Fit
<1%
Suitability
6%
Durability
<1%
Value
1%
Delivery
<1%
Choice
1%
No clear doubt
92%
Why no clear doubthow much likelier
  • Browsed the catalog ×42.3×
  • Viewed a product image2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.