Synthetic data
All sessions

s-0315

Simulated shopper

Oct 27, 2026, 9:41 PM UTC · desktop · email · Squall Pro 3L Shell · 16 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Squall ProViewed a product pageValue 34%
  3. 347sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 48%
  4. 41m 27sExpanded specs · Squall ProExpanded technical specs→ the store shows Built-For Answer hereSuitability 91%
  5. 52m 02sSearch “winter hiking boots”Searched for a use-case or specSuitability 98%
  6. 62m 06sOpened reviews · Squall ProOpened reviewsSuitability 99%
  7. 72m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 31sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 92m 41sCompare + Squall ProAdded a product to compareSuitability >99%
  10. 103m 06sCompare + Squall 2.5LAdded a product to compareSuitability >99%
  11. 113m 45sViewed Emberline 20°FViewed a product pageSuitability >99%
  12. 124m 18sSize Regular · to 6 ft · Emberline 20°FSelected a sizeSuitability >99%
  13. 134m 37sAdded to cart · Squall ProAdded to cartSuitability >99%
  14. 144m 46sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 155m 09sCheckout startedStarted checkoutSuitability >99%
  16. 5m 22sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.