Synthetic data
All sessions

s-0316

Simulated shopper

Oct 22, 2026, 7:53 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 342sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 70%
  4. 41m 02sBrowsed catalogBrowsed the catalogNo clear doubt 83%
  5. 51m 41sViewed Cairn MidViewed a product pageNo clear doubt 90%
  6. 62m 15sImage 2 · Cairn MidViewed a product imageNo clear doubt 96%
  7. 72m 48sImage 3 · Cairn MidViewed a product imageNo clear doubt 96%
  8. 3m 05sLeft the store

Final guess

No clear doubt96%
Fit
2%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
96%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.