Synthetic data
All sessions

s-0318

Simulated shopper

Nov 1, 2026, 1:32 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 229sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 333sViewed Cairn MidViewed a product page · Switched to a similar productChoice 62%
  4. 444sViewed Squall 2.5LViewed a product pageChoice 65%
  5. 553sImage 1 · Squall 2.5LViewed a product imageChoice 49%
  6. 61m 23sViewed Ridgeback 48LViewed a product pageNo clear doubt 49%
  7. 1m 47sLeft the store

Final guess

No clear doubt49%
Fit
<1%
Suitability
1%
Durability
<1%
Value
3%
Delivery
<1%
Choice
48%
No clear doubt
49%
Why no clear doubthow much likelier
  • Viewed a product page ×41.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.