Synthetic data
All sessions

s-0319

Simulated shopper

Oct 23, 2026, 3:17 PM UTC · mobile · email · Ridgeback 38L Pack · 12 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 357sViewed Ridgeback 38LViewed a product pageNo clear doubt 69%
  4. 41m 11sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 72%
  5. 51m 40sOpened reviews · Ridgeback 38LOpened reviewsNo clear doubt 49%
  6. 62m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  7. 72m 34sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  8. 82m 52sExpanded warranty · Ridgeback 38LExpanded warrantySuitability 97%
  9. 93m 18sAdded to cart · Ridgeback 38LAdded to cartSuitability 97%
  10. 103m 34sViewed cartViewed cart (saw shipping cost)Suitability 98%
  11. 113m 46sCheckout startedStarted checkoutSuitability 98%
  12. 4m 12sPurchased

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.