Synthetic data
All sessions

s-0322

Simulated shopper

Oct 29, 2026, 4:04 PM UTC · mobile · organic · Lumen 400 Headlamp · 13 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 226sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 336sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 57%
  4. 41m 04sOpened reviews · Lumen 400Opened reviewsSuitability 58%
  5. 51m 09sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 61m 29sExpanded warranty · Lumen 400Expanded warrantySuitability 96%
  7. 71m 44sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  8. 82m 19sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  9. 92m 46sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  10. 103m 01sAdded to cart · Lumen 400Added to cartSuitability >99%
  11. 113m 20sViewed cartViewed cart (saw shipping cost)Suitability >99%
  12. 123m 25sCheckout startedStarted checkoutSuitability >99%
  13. 3m 48sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.