Synthetic data
All sessions

s-0323

Simulated shopper

Oct 24, 2026, 4:19 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Merino 200Viewed a product pageFit 22%
  2. 254sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 30sReviews filtered: valueFiltered reviews by valueValue 76%
  4. 41m 40sOpened reviews · Merino 200Opened reviewsValue 69%
  5. 52m 04sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 69%
  6. 62m 34sSize guide · Merino 200Opened the size guideFit 96%
  7. 72m 38sOpened reviews · Merino 200Opened reviewsFit 96%
  8. 83m 04sReviews filtered: deliveryFiltered reviews by shippingFit 94%
  9. 93m 34sDelivery check · ZIP 65712Checked delivery date by ZIPFit 73%
  10. 103m 55sOpened reviews · Merino 200Opened reviewsFit 82%
  11. 114m 15sReviews filtered: deliveryFiltered reviews by shippingDelivery 84%
  12. 4m 34sLeft the store

Final guess

Delivery84%
Fit
15%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
84%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.