Synthetic data
All sessions

s-0324

Simulated shopper

Oct 31, 2026, 6:40 PM UTC · desktop · organic · Ridgeback 38L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 233sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 46%
  3. 353sImage 1 · Ridgeback 38LViewed a product imageSuitability 45%
  4. 41m 10sSearch “tent”Searched the catalogNo clear doubt 60%
  5. 51m 48sOpened reviews · Ridgeback 38LOpened reviewsSuitability 56%
  6. 62m 22sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  7. 72m 38sImage 2 · Ridgeback 38LViewed a product imageSuitability 99%
  8. 2m 43sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.