Synthetic data
All sessions

s-0325

Simulated shopper

Oct 27, 2026, 1:42 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 01sSearch “waterproof jacket”Searched for a use-case or specSuitability 48%
  4. 41m 18sImage 1 · Cairn MidViewed a product imageSuitability 57%
  5. 51m 24sBrowsed catalogBrowsed the catalogSuitability 41%
  6. 61m 52sOpened reviews · Cairn MidOpened reviewsSuitability 64%
  7. 72m 05sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  8. 82m 40sExpanded shipping · Cairn MidExpanded shipping infoSuitability 99%
  9. 92m 45sExpanded shipping · Cairn MidExpanded shipping infoSuitability 94%
  10. 103m 10sOpened reviews · Cairn MidOpened reviewsSuitability 97%
  11. 113m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 11sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  13. 134m 39sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  14. 4m 58sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.