Synthetic data
All sessions

s-0326

Simulated shopper

Oct 23, 2026, 4:17 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 244sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 18sExpanded materials · Cairn MidExpanded materialsNo clear doubt 46%
  4. 41m 52sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  5. 52m 13sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 73%
  6. 62m 32sSize 11 · Cairn MidSelected a sizeNo clear doubt 73%
  7. 72m 56sExpanded materials · Cairn MidExpanded materialsNo clear doubt 73%
  8. 3m 01sLeft the store

Final guess

No clear doubt73%
Fit
7%
Suitability
14%
Durability
5%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
73%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.